Zen and the Art of the American West.

Jackson Hole Wyoming is a place of rugged beauty, breathtaking views and a luxurious resort. The Amangani Resort in Jackson Hole was the location for CITGO Petroleum's national incentive trip. It was an opportunity for the companies top producers to hear about the newest marketing programs and enjoy a world class venue. CITGO needed promotional materials that would work well in the Jackson Hole atmosphere. A tall order when you consider that the location was a combination of rustic charm, natural beauty and luxury.

As the Amangani Resort sat at the base of the Grand Teton Mountain range, the facilities atmosphere was a combination of American western design and Asian styled appointments. The effect was a very serene and "Zen" like atmosphere. My design elements captured the essence of the property and surrounding area by striking a balance between rustic materials and tasteful design.

Room "cards" were created for the guests by attaching a message to a piece of natural slate tile with a raffia tie. The paper selected had a heavy wood fiber that continued the rustic feel but the images and fonts were quite elegant. In-room menus for room service were created by wrapping a piece of leather around the menu and attaching it with a strip of barbed wire and raffia.

The guests were very happy with the pieces and CITGO was pleased that the look of their materials was consistent with the high standard of the resort. Let me know how I can help with your next event and together we will create something zen-sational!