Poi•ema (poy'-ay-mah) n.

1. what has been made
2. workmanship
[Greek]

Workmanship. It is a reflection of a person's skill. A statement of ability in a trade or other endeavor. Poiema is a Greek word that means workmanship. It's also a business management and technical support company that needed its image cleaned up. They contacted me to ask if I could help them create a better impression in their trade. After talking with the owner at length about their industry and what their needs and challenges were, I developed a complete image package. What they got was a company with a revamped logo, an image manual with usage and branding standards, electronic files for all their logo usages and a more professional look in their industry. You might say that Poiema's new image better reflected the quality of their workmanship.

Let me know how I can help you make a better impression. After all, your image is a reflection of your "poiema".